Cambridge
Academy
In London
Course Description
Course Duration: Five Training Days
Course Language: Arabic or English
Include:
Scientific material with TAB
Workshops
Reception and farewell at the airport
Daily lunch
Coffee Break
Introduction
Marketing management has obtained importance to meet thriving competition and the need for developed strategies of distribution to reduce cost and to increase profits.
Marketing is very beneficial for the transfer, exchange, and movement of goods. Marketing management today is the most important function in a commercial and business enterprise.
Advanced Marketing management training course can equip companies and their leaders with the tools to gain a competitive advantage in challenging markets.
The course gives you the skills to move ahead of rivals with a better marketing strategy plan, It will also bring an expansive understanding of the theoretical and practical issues with marketing management.
Objectives
By the end of The Advanced Marketing management training course, you will:
Understand the nature and concept of marketing in a competitive environment.
Utilize analytical tools to refine the organization's marketing strategy and effectiveness.
Guide the organizational marketing strategy that is focused on return on investment.
Determine the best marketing channels and methodology to deliver impeccable strategic marketing campaigns.
Harness advanced marketing management principles and apply them to the marketing plan.
Align the marketing and branding strategy for Strategic Business Units (SBUs).
Troubleshoot underperforming aspects and revolutionize marketing management in the organization.
Develop a practical perspective on contemporary work practices in your field.
Implement an Action Plan at your workplace using the knowledge and skills acquired through the course.
Comprehend the process of planning for marketing activities.
Apply the methods used in assessing market opportunities.
Build up information necessary for implementing successful marketing strategies.
Identify the implications of the 4Ps in marketing.
Who Should Attend?
Advanced Marketing management training course is designed for:
Media Planners and Marketing Executives
Account Managers and Brand Managers
Marketing Managers
Business Development Executives
Senior Managers
Account Directors, Corporate Communications Team, Data Scientists
Marketing Directors, Design Directors
Directors, Leaders and Entrepreneurs
Course Outline
unite1:
Comprehend Marketing Management
Marketing Definition.
The goals of Marketing.
Important Marketing Concepts.
Creating A Marketing Strategy
The Elements Of A Marketing Plan
Marketing Models And Case Studies
unite2:
The Process of Strategic Planning in Marketing
The Marketing Environment.
Objectives and Goals.
Marketing Audit.
Strategic Alternatives (SWOT, TOWS).
Fitting Strategies with the Overall Marketing Plan.
Market Segmentation
Market Segmentation Definition.
The Benefits of Market Segmentation.
Steps in Market Segmentation.
Market Targeting and Product Positioning.
unite3:
Marketing Communications in Depth
Communication Definition.
Kinds of Promotional Objectives.
Steps in Creating an Advertising Campaign.
Advantages and Disadvantages of Various MARCOMS Types.
Evaluating Promotional Campaigns.
unite4:
Total Product Concept
The Product Life Cycle (PLC) Concept
Introduction Stage
Growth Stage
Maturity Stage
Decline Stage
Marketing Strategies and Objectives Across the PLC
unite5:
Building a Competitive Advantage
Superior Product or Service
Superior Assets
Low Cost Operator
Innovation
Global Skills
Scales Advantages
Attitude
Superior Relationships
Risk Management
Vision
Sustaining Competitive Advantage